UC Today

Rebrand

UC Today is an online news publication specialising in Unified Communications, Collaboration and Customer Experience (CX) technology. Whether you’re involved in advising, implementing, supporting, or using business communications solutions, their publication and virtual events add significant value to the reader’s UC journey.

The challenge

Traditional publications weren’t adapting to digital fast enough, they were trailing behind and failing to give readers what they wanted and on their terms. Printed publications dominated the UK telecoms press and on the international stage it’s a fragmented market consisting of several small and medium organisations that compete with one another. UC Today understood that for most of the millennials, experience is everything and UC Today was born.

The solution

We created the ‘speech bubble’ icon which is shorthand for communication and is used across all material from the logo to highlighting information or for social icons. This became the cohesive identity across UC Today and its group of sub brands including: UC TODAY.TV, UC AWARDS, UC SUMMIT, UC ADVOCATES, UC TRENDS, UC PEOPLE, MARKET GUIDE and SMART GUIDES.

What our clients say:

With confidence and clarity, Lee helped visually articulate our brand DNA, starting with a reimagined brand identity, ultimately applying a cohesive brand architecture and consistent visual language across all touchpoints. Lee’s unbridled passion and relentless energy, often straddling time zones, was infectious – especially whilst multiple stakeholders made challenging decisions during unprecedented times.
Nick Hedley, Partner, Hedley May.

What our clients say:

We bring Lee in to work with us at our busiest times of year. Not only does he approach the complex workload with enthusiasm and patience, but his work was also accurate and creatively beautiful. He is fun to have around, and I would have no hesitation in recommending him to others.
Sue Holt, Marketing Executive, BBC Children in Need.

What our clients say:

Lee worked extensively on PetSafe® Brand and I could always rely on him to come up with outstanding creative ideas and push the standard globally. And good ideas meant great results for us. A promotional video he conceived, and art directed was so strong that it became the TV advert for the US.”
Angela Critchley - Head of Marketing, PetSafe® International.

Get your brand to stand out from the crowd

To talk further, contact Lee Ash on 07425 136 362 or send your query through the form below and I will get back to you

Twitter Linkedin
  • © 2024 Walk Tall Creative