Stagecoach

Campaign

Stagecoach is one of the largest bus operators in the UK. Since 1980, they’ve run express and local bus services across the country and continue to play an important role in helping people access work, education, health, shopping and leisure.

The challenge

Stagecoach’s national student campaign is a key piece of activity in the annual marketing calendar – both at group and regional level. It’s an evolving and increasingly difficult audience to reach, given rapidly changing media consumption habits. Creative needs to always be on point and flexible enough to resonate with students from college age through to parents.

The solution

Student life is busy. Not just in college or university, but after hours as well. Using side by side images of the kind of things that fill their day - we not only told them we understood their lives - we made a promise that, wherever they need to be, we’ll get them there for a few pence per day. All drawn together in a strap-line that spans their academic and social lives: ‘For whatever’s on your timetable.

What our clients say:

With confidence and clarity, Lee helped visually articulate our brand DNA, starting with a reimagined brand identity, ultimately applying a cohesive brand architecture and consistent visual language across all touchpoints. Lee’s unbridled passion and relentless energy, often straddling time zones, was infectious – especially whilst multiple stakeholders made challenging decisions during unprecedented times.
Nick Hedley, Partner, Hedley May.

What our clients say:

We bring Lee in to work with us at our busiest times of year. Not only does he approach the complex workload with enthusiasm and patience, but his work was also accurate and creatively beautiful. He is fun to have around, and I would have no hesitation in recommending him to others.
Sue Holt, Marketing Executive, BBC Children in Need.

What our clients say:

Lee worked extensively on PetSafe® Brand and I could always rely on him to come up with outstanding creative ideas and push the standard globally. And good ideas meant great results for us. A promotional video he conceived, and art directed was so strong that it became the TV advert for the US.”
Angela Critchley - Head of Marketing, PetSafe® International.

Get your brand to stand out from the crowd

To talk further, contact Lee Ash on 07425 136 362 or send your query through the form below and I will get back to you

Twitter Linkedin
  • © 2024 Walk Tall Creative