Manchester United x Virgin Money

Activation Campaign

The partnership between Virgin Money and Manchester United FC brings together two iconic brands committed to excellence, innovation, and community engagement. By offering exclusive experiences and benefits, this collaboration enhances the connection with the club’s passionate fanbase. Together, Virgin Money and Manchester United create memorable moments that resonate far beyond the pitch.

The challenge

Virgin Money sought to amplify its partnership with Manchester United FC and engage with both fanbases in a memorable and impactful way. The objective was to create a large-scale activation that would not only celebrate the partnership but also resonate deeply with Manchester United's passionate supporters. The key challenge was to devise a multi-channel campaign that would harness the excitement around the iconic football club, integrate Virgin Money’s brand values, and maximise engagement through events, PR, and social media activity.

The solution

Virgin Money transformed its Manchester Lounge into a lively quiz studio, featuring two teams captained by Manchester United legends Bryan Robson and Denis Irwin. The teams, made up of super-fans, were quizzed by Alan Keegan, the voice of Old Trafford. A live audience of competition winners, chosen through engaging Twitter quizzes, added to the excitement. The event was teased on Twitter, drawing 31,000 views, and the final quiz was broadcast on MUTV and Facebook, reaching 256,000 views. This activation effectively combined live event energy with the broad reach of social media, strengthening the connection between Virgin Money and Manchester United fans.

What our clients say:

With confidence and clarity, Lee helped visually articulate our brand DNA, starting with a reimagined brand identity, ultimately applying a cohesive brand architecture and consistent visual language across all touchpoints. Lee’s unbridled passion and relentless energy, often straddling time zones, was infectious – especially whilst multiple stakeholders made challenging decisions during unprecedented times.
Nick Hedley, Partner, Hedley May.

What our clients say:

We bring Lee in to work with us at our busiest times of year. Not only does he approach the complex workload with enthusiasm and patience, but his work was also accurate and creatively beautiful. He is fun to have around, and I would have no hesitation in recommending him to others.
Sue Holt, Marketing Executive, BBC Children in Need.

What our clients say:

Lee worked extensively on PetSafe® Brand and I could always rely on him to come up with outstanding creative ideas and push the standard globally. And good ideas meant great results for us. A promotional video he conceived, and art directed was so strong that it became the TV advert for the US.”
Angela Critchley - Head of Marketing, PetSafe® International.

Get your brand to stand out from the crowd

To talk further, contact Lee Ash through the form below, and I will get back to you

Twitter Linkedin
  • © 2024 Walk Tall Creative