TV Campaign
During the Christmas period, we had to make Golden Square Shopping Centre the place to go for all your shopping needs.
We brought a toy dancing Santa to life in an amusing way by having him raid his owner’s Christmas shopping bags, revealing him in a sharp suit dancing to ‘funk’ music.
During the 4-week campaign period, the ad appeared during such shows as X Factor and Coronation Street, footfall quadrupled breaking all previous records for Golden Square at Christmas.
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