British Airways/Lime Management


Lime Management are the approved providers of British Airways products to the trade, they combine a broad spectrum of fare types with skilled staff and innovative systems.

The challenge

How do we Increase bookings of British Airways flights through Lime Management for Inclusive Tour, Seat Only and Published Group bookings of 10 people or more?

The solution

We took a series of icons associated with their worldwide destinations and converted them visually to become relevant with Group bookings. An Italian scooter became stretched, a hammock on a Caribbean beach multiplied to tiers for groups of several people and a ride on the back of an elephant was widened to seat many groups of tourists.