Autotrader

Campaign

Auto Trader (AT) is the UK’s largest digital automotive marketplace. It is a ‘pay to play’ platform – retailers pay per vehicle they want to list on the platform.

The challenge

Listing a vehicle is not enough - if retailers want a vehicle to be seen it needs to be as high up in the search listing as possible. Which is why AT sells a number of ‘prominence’ products that ensure retailers can maximise the chances of their vehicles being seen by more buyers as they search.

The solution

We dramatised the benefit of Prominence Products for the retailer: increased attention for their stock and a guaranteed audience on the Auto Trader site. Common imagery that denotes fame and popularity is used to represent the coverage afforded by Advanced, Premium, PPC and Top Spot packages.

What our clients say:

With confidence and clarity, Lee helped visually articulate our brand DNA, starting with a reimagined brand identity, ultimately applying a cohesive brand architecture and consistent visual language across all touchpoints. Lee’s unbridled passion and relentless energy, often straddling time zones, was infectious – especially whilst multiple stakeholders made challenging decisions during unprecedented times.
Nick Hedley, Partner, Hedley May.

What our clients say:

We bring Lee in to work with us at our busiest times of year. Not only does he approach the complex workload with enthusiasm and patience, but his work was also accurate and creatively beautiful. He is fun to have around, and I would have no hesitation in recommending him to others.
Sue Holt, Marketing Executive, BBC Children in Need.

What our clients say:

Lee worked extensively on PetSafe® Brand and I could always rely on him to come up with outstanding creative ideas and push the standard globally. And good ideas meant great results for us. A promotional video he conceived, and art directed was so strong that it became the TV advert for the US.”
Angela Critchley - Head of Marketing, PetSafe® International.

Get your brand to stand out from the crowd

To talk further, contact Lee Ash through the form below, and I will get back to you

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