Allseas is a freight forwarder business whose strength lies in oversized, out of gauge consignments that can be too challenging for other operators.

The challenge

Can your logistics partner be two things at once? We think it must be. Freight forwarding is complex and nuanced. It’s not enough to be the biggest. Or the most agile. Or the most specialised. A typical freight forward project demands a whole host skills and qualities, each one crucial at any given point in the process.

The solution

This campaign uses a humorous and immediate visual technique to get across the fact that, sometimes, containers just aren’t up to the job. The outlines of unmistakable objects – dinosaurs and statues – are rendered in the familiar corrugated steel of the classic container to make the point that specialised consignments need a specialised freight forwarder.